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Fan Engagement · Brazil
Red Bull Bragantino
Membership platform design and go-to-market strategy.
The Challenge
Following Red Bull's takeover and promotion to Série A, the club needed a membership program that reflected the brand's innovative positioning.
Our Approach & Solution
- Full development of the membership platform.
- Tier design and pricing definition.
- Go-to-market and launch strategy.
- Commercial integration with brand and matchday events.
The Impact
Launched the Massa Bruta membership program, unlocking a scalable direct-to-fan revenue channel aligned with the Red Bull brand.