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Consumer Insights · Brazil
NBA
Engagement diagnostic and product ecosystem strategy.
The Challenge
With growing fan expansion in Brazil, the NBA needed to better understand fan profiles, behaviors and preferences to guide engagement and monetization.
Our Approach & Solution
- Engagement diagnostic study and behavioral segmentation.
- Mapping of physical and cultural touchpoints (NBA House, NBA Academy).
- Strategic vision for the product ecosystem in expanding markets.
The Impact
Positioned the NBA with a data-backed roadmap for deeper engagement and monetization across Brazilian audiences.